Swag or Stuff We All Get refers to merchandising made by a company that all employees get to enjoy for free.
It's important to have well designed merchandising so people would actually want to use it, in Socrates we pride ourselves to pour all our love and talent in creating amazing stuff you'll cherish and wear proudly.
T-shirts
T-shirts is usually the first merchandising item every company designs but not all get right, do more than just stamping the logo on it and call it a day, be creative and bold, people will want to wear them at all times!
This first one features our primary logo in the front and the famous Socrates sentences in the back along with our question mark symbol.
The idea of this one is that people looking at your back will not know what the t-shirt is about but will probably trigger their curiosity.
Our white version has a only front design but it's very bold as it has a supersized question mark symbol and our secondary logo version in the chest right side.
Here is where we start having some fun, remember the famous poster the UK government created prior to World War II back in 1939?
You've seen this template replicated nowadays in all sort of formats, since in Socrates we going to a digital war, it was a perfect yet fun concept to explore, and we have a very visual symbol to crown the top of it, it all fits too well!
It also features our secondary logo in the center top part of the back.
Our brand is very black and white, but we want to also add some colour when necessary, we are a modern and fun company, so that needs to be reflected as well in our brand.
Use of a bold colour is encouraged because if done well, can reinforce our brand image without compromising our basic colour scheme.
This t-shirt uses a bold pink colour that contrasts very well with what has slowly become a more human-like representation of Socrates, an AI image of Socrates himself with a modern-nowadays look and feel.
Mugs
Mugs are perfect to stamp our brand on as they are items of every day use, they can have multiple colours and have that physical aspect of it that makes people want to have one, is that simple.
A first simple version in white with our primary logo.
A more curious version without our name, just a wonder sentence that triggers curiosity, who knows, maybe someone will ask you where that mug is from and you'll have an excellent opportunity to tell them about us.
Another version of our Keep Calm design in mug format, complementing with our secondary logo in the back.
Coasters
Let's admit it, we all drink too much tea/coffee while we work, it help us to stay focused so what better place to rest your Socrates mug than in a Socrates coaster?
